Al Jada by Arada

INSIGHT: Sharjah demographics is becoming predominantly influenced by a younger and more trendy generation. They are energetic, ambitious and optimistic about life with a strong affinity towards SHJ heritage & values. They aspire to have in Sharjah, a lifestyle that addresses their expectations. The Al Jada master plan delivers on their expectations.  COMMUNICATION STRATEGY: AL JADA... WELCOME TO THE SHARJAH OF THE FUTURE. A visual language was designed so as to build brand recall and also create an instant association of the unique elements that make Al Jada a distinctive development in Sharjah.

Key design elements from the blueprint of Al Jada have been used to create a visual language for the communication. The element is depicted graphically and has been chosen so as to represent the innovative aesthetic and principle notions that define Al Jada's master plan. Each element in the series symbolizes one aspect of the development.

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