Qatar Friendship Fund

BACKGROUND After the devastating March 2011 earthquake and massive tsunami that destroyed much of the eastern seaboard of Japan, HH Sheikh Hamad bin Khalifa Al Thani, The Emir Father of Qatar, donated US$ 100 million to the people of Japan to ease suffering and aid reconstruction. The Qatar Friendship Fund (QFF) was born, focusing on the areas of healthcare, education and fisheries. CHALLENGE To create a coherent brand for Qatar Friendship Fund and to retain a strong sense of humility, while sharing this story with the world.

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