Date
April 16, 2014
Services
Art Direction
Client
JLA International
JLA is founded by Jamal Lamiri Alaoui, a Moroccan architect specializing in in the development of tourist and residential complexes.
He established JLA Studio in Morocco in 1985 and took on a maior resort project in Agadir. Since that time, his company became renowned in Morocco and around the world with over 50 projects across Germany, UK, Japan, UAE and his home country
The Brand Essence should be:
SIMPLE CONCISE
ATTAINABLE TIMELESS
ENDURING EXTENDABLE
The Brand Essence captures the heart and soul’ of a brand, it helps to create the brand personality and to craft brand messages. While the brand’s positioning might differ slightly from country to country and advertising campaigns might change over time, the brand’s essence will largely remain unchanged.
We tried to find the one thing that will make JLA a unique entity.
Using the unique signature of Jamal, we came up with a couple of options for the new JLA brand. The brand applied to the group of companies.
