Date
March 25, 2013
Services
Art Direction
Graphic Design
Branding
Client
Qatar Friendship Fund
After the devastating March 2011 earthquake and massive tsunami that destroyed much of the eastern seaboard of Japan, HH Sheikh Hamad bin Khalifa Al Thani, The Emir Father of Qatar, donated US$ 100 million to the people of Japan to ease suffering and aid reconstruction. The Qatar Friendship Fund (QFF) was born, focusing on the areas of healthcare, education and fisheries.
The Challenge: To create a coherent brand for Qatar Friendship Fund and to retain a strong sense of humility, while sharing this story with the world.
Also constructed the end of project report, designing and printing two stunning documents in both English and Japanese; one document was a limited-run VIP edition presented in a Buckram box, and the other designed for mass distribution. The VIP report was also beautifully interleaved with red and grey feature pages.
Friends Forever Report
